Welcome to GEARED UP 2026: Mentor Conference! Join us at James Madison University’s Festival Conference & Student Center in Harrisonburg, VA, for two days of learning, connection, and community.
You power 10,000+ students across DC, Maryland, Virginia, and West Virginia. This day is built for YOU. Whether you’re a rookie coach launching your first team or a 20-year veteran looking for fresh ideas, you’ll find sessions, workshops, and conversations designed to sharpen your skills and recharge your passion.
Proudly presented by Aramco Americas. See you in Harrisonburg.
Your team already has a brand—whether you've worked on it or not. In this honest and energizing session, Jen Kerns explores how mentors can help students define, refine, and elevate how their team is seen by schools, sponsors, and the broader community. Learn how to connect visual identity, mission, and messaging into something authentic and memorable. Whether you're a rookie or a regional powerhouse, your brand deserves more than clipart and a catchy pun.
